Indigo goes to the beach

Littlewoods UK is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass’ debut swimwear collection. An interactive TV spot by St Luke’s shows Klass emerging from the sea before turning her friends’ swimsuits into beachwear. During the Shazam-enabled ad, viewers can use their smartphones and tablets to access a microsite where they can enter a competition to win a holiday and view behind-the-scenes content. It was written by Al Young, art directed by Julian Vizard and directed by Howard Greenhalgh through Soft Target UK. Thailand Production Service, Indigo Asia Production

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